The direct answer

Google does not list a dedicated sending IP as a BIMI prerequisite. Shared-IP sending still needs the required authentication, domain configuration and sender health; a dedicated IP is not a shortcut to logo display.

What matters when I use a shared sending service?

Confirm that the platform can authenticate your intended From domain correctly. Inspect a real message from that service rather than assuming its shared infrastructure prevents a domain-based BIMI deployment.

Google’s sender guidelines discuss shared IP addresses and their reputation implications. Other senders on shared infrastructure can affect delivery reputation, but that is a separate consideration from whether a dedicated address is a listed BIMI requirement.

Should I change IPs to fix a missing logo?

First identify the actual failing check. If the problem is a wrong sending identity, inaccessible certificate or invalid artwork, changing IPs does not address that cause.

Make a shared-versus-dedicated decision with the team responsible for sending volume and reputation. Keep it separate from the BIMI acceptance checklist, and repeat representative message tests if the sending infrastructure does change.

The complete guide

SPF, DKIM & DMARC, explained

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Sources & further reading

Provider guidance checked on . Requirements can change; check the original guidance when implementing. Planning checklists and examples are BIMI World’s editorial suggestions.

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